IMC Plan - True Colors by Trina Kay

As part of my coursework in Social Media Management, I developed a full IMC plan for my personal brand, True Colors by Trina Kay. This plan outlines a multi-platform strategy to build brand awareness, drive audience engagement, and position True Colors as a leading digital color analysis service for women seeking confidence through personal style.

The plan includes:

Brand positioning and mission alignment
Target audience personas
Content strategy across Instagram, email, and blog
Influencer collaboration framework
Paid ad campaign ideas and budget allocation
A detailed content calendar with messaging themes
Tools used: Canva, Wix, Meta Business Suite, Project Broadcast

This project blends academic learning with real-world application, serving as the foundation for my brand’s current and future marketing efforts.