Fundraising Through Connection: SOPA 5K Campaign

Campaign: “Who Are You Running For?” – SOPA Three Rivers Region
This creative campaign was developed to support fundraising efforts for the Three Rivers branch of Special Olympics Pennsylvania. Centered around the emotional question, “Who are you running for?”, the campaign encouraged participants and supporters to share personal stories, honor athletes, and raise funds through community-driven engagement.

I designed a multi-platform strategy that included organic social media posts, influencer partnerships, and interactive storytelling through user-generated content. The campaign was paired with branded visuals, event materials, and suggested content schedules to maximize reach and emotional resonance leading up to a regional 5K event.

This project highlighted my ability to lead purpose-driven marketing campaigns that connect, inspire, and convert.